The Flows desk of the Flow Room site, as text. The site is the table at flowimmersive.com.
Flows and Data Flows
Data stories your customers can walk through
The Flow Room makes something other knowledge servers don't: 3D data stories, called Flows, that anyone can open in a browser, and live Data Flows of your own work inside the Room.
Video: A Flow of a stock portfolio
Create a 3D data story from a sentence
Describe what you want to show, or point the Room at a meeting, a dataset or a public source. About a minute later you have a data story you can share.
Start with anything
A question in plain language, an article, a spreadsheet, or the meeting you just had. The Room knows your business, so it starts from your numbers and your customers.
It composes the story
A guided, multi-step 3D story with labels, context, a beginning and an end, made for the people you are talking to rather than for an analyst.
Share it anywhere
Every Flow is a link. Send it, present it, or put a QR code on the screen. It runs in any browser, on a laptop or a phone, with nothing to install.
Examples
Live examples
Press play on any of these. Drag to turn the scene, scroll to move closer, and step through the story with Next.
Equities demonstration
Ten years of a handful of stocks against the index, as lines in space, so the outliers stand away from the pack.
Ocean Heat Impacts Land Temperatures
Daily sea surface temperature since 1981, year by year, and the land temperatures that follow it.
Population Futures
Two centuries of world population and the scenarios ahead, hinging on how many children each woman has.
Global Earthquake Activity by Magnitude
A month of quakes of magnitude 2.5 and up on a globe, colored by class, so you see where the crust of the planet moves.
Global Heat Stress: 50 Years of Rising Danger
Dangerous heat days by country, decade by decade, on a globe.
The Genius Connectome
How intelligence shows up in the wiring of whole-brain networks.
Flows in the Room
A Flow from your prospect's own world
On the People desk, one click on Sales Outreach builds a Flow from a prospect's market and drafts a short email around it. One of our contacts had gone quiet; he got a Flow about his own market and a two-sentence note, and he booked a meeting right away.
Flows also go into your essays, your newsletters and your presentations, so the numbers you talk about are numbers people can walk around.
Why 3D
A spatial cognitive platform
Flow turns data into guided, three-dimensional experiences that teams can explore together. Instead of reading a report or scrolling through a dashboard, you walk through the data.
The idea is grounded in fifty years of cognitive science: spatial representation is how humans naturally process and retain complex information. A well-designed spatial data narrative is structurally identical to a memory palace, and people remember spatial data experiences long after the meeting ends.
Your team sees what you see and builds understanding together. The group doesn't just view a static picture, they navigate and grapple with the data together, and the learning happens in the act of exploring, not in reading a summary afterward.
The highest-bandwidth communication between an AI and a human is visual understanding. The whole argument is in Flow Immersive is a Spatial Cognitive Platform on Substack.
The hippocampus files places, and the routes between them, in a way a chart never reaches.
Track record
Ten years of data stories
Flow's 3D data stories have been presented at the UN General Assembly and the World Economic Forum and used by teams at the World Bank, UNDP, KPMG, Deloitte and PwC.
Global development: human development, trade and climate for the UN system, with 30 million augmented reality views across policy communications. Financial services: portfolios, markets and risk as a space a client can walk through. Consulting: a recommendation as a story a board can explore and question. Education: a question becomes a 3D story a class steps through together. Science and health: earthquakes, heat stress, malaria and the wiring of the brain, as the stories above show.
United Nations · World Economic Forum · World Bank · UNDP · KPMG · Deloitte · PwC